Restaurants are springing up in every town and city across America. Entrepreneurs are hungry for profits in an exciting, competitive industry. And while Food Network TV and other such programs tell America what great dining is all about, restaurateurs are struggling to come up with new ways to make their brand stand above the rest.
Have you been to New Orleans? Some of the main streets through the French Quarter literally have over 100 bars, and competition is fierce. These bar owners have struggled to come up with their signature drink and to brand it in a way where people will notice it out on the streets and ask “hey, what’s in that cool cocktail and where can I get one”? Creating a buzz around a drink is a great way to market a restaurant, and finding a universal beverage to blend with the cuisine type will take your business to the next level. This article will examine Restaurant Iced Tea and reveal how this simple beverage can take on a role in offering an exciting menu.
Why tea?
Tea is one of the oldest beverages to have existed. It was enjoyed by ancients, and depending on the types of leaves, everyone from members of royalty to rag-clad peasants enjoyed this drink both hot and cold. Tea is a healthy alternative to sodas, and it comes in many varieties with a “sky is the limit” mentality when it comes to tailoring a tea beverage to make it a signature drink.
Who is currently doing this?
Have you ever heard of a restaurant chain called The Veggie Grill? Voted Best American Restaurant by ‘The Los Angeles Times’, the menu offers vegetarian soy-based protein that has the look, taste and texture of meat. They also have gluten-free and soy-free alternatives. Their menu is fresh, exciting and they serve…you guessed it…some signature iced teas. Their iced white pomegranate tea is the best seller, and this beverage not only blends well with the menus items, it is even responsible for driving in business all on its own.
Tea and food
Pairing a tea with food is no different than pairing wine with a meal. Whether you serve Asian cuisine, spicy Hispanic dishes, or you have a fusion deli, there are teas that can compliment and emphasize the spices and ingredients in your menu items. Finding an industry expert to ascertain your needs is a smart investment. Not only will this create liveliness and a fresh alternative for your customers, it will give you a brand new platform from which you can market your restaurant. For example, if you serve a chicken salad sandwich spread blended with grapes and celery, a white blueberry iced tea may be a perfect pairing. Or if you offer a hearty Mongolian BBQ platter, why not offer an iced, black tea with hints of ginger, cranberry and some smoky notes?
Raise your glass to a great idea
By contacting a company that specializes in tea and that knows just how to pair variations of the beverage to your unique menu items and help you market your menu, new life can be breathed into your business. Tea drinkers are on the rise, as healthy living is being more emphasized. When it comes to choosing a place to eat, people will want a dish paired with a signature tea than a burger and a Coke any day, just be sure to visit Orangina website to find the best option!
Leave a Reply